3 Common Google Ads Mistakes & How to Combat Them

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Here’s The 3 Common Mistakes I covered:

1. Accurately tracking all conversions, both revenue driving and softer conversions
Uploading customer emails to create a custom audience and give the algorithm first party data (increases its targeting accuracy and capabilites)
Revenue driving conversions include: Purchases, form submissions, bookings, calls from ads or from the website
Softer conversions: Add to carts, begin checkouts, clicks to call, clicks to email

2. Using the right bid strategies and setting the correct tROAS and tCPA goals
Not setting the correct bid limits and goals can lead to hindered performance in your campaigns
Use portfolio bid strategies with a bid cap

3. Over complication of campaigns and ad groups
Simplicity is key: using less ad groups means a simpler account structure, is more focused spend, and is easier to optimize
Segment ad groups by themes (combination of keywords, ads, and landing pages)
Shut off campaigns/ad groups that are wasting spend without a profitable return

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