AI-Powered DesignOps: Principles Used In Building An Award-Winning AI Mascot That Transformed KPIs

Описание: SUMMARY
In this episode, I sit down with Gabriel Roque, Head of Design at ILEA and design ops specialist, to unpack how he helped evolve “Marvin,” an internal AI career coach, into a beloved company mascot that boosted individual development plans from 27% to 93%.

We talk about using AI inside the design workflow (not as a replacement), how to make AI characters transparent and trustworthy, and why our real job title of the future might be something like “Design Intelligence Lead.”

We also dive into human intelligence, curiosity, storytelling, and how to stay confident and relevant in an AI driven market without feeling overwhelmed.

Guest LinkedIn: LinkedIn.com/in/gabrielroque
Host LinkedIn:   / rashmikaprasad  

DESIGN PRINCIPLES / FRAMEWORKS MENTIONED
• IBM AI Ethics Principles for AI
• Stingray Framework (Board of Innovation), adapted by Gabriel
(https://www.boardofinnovation.com/blo...)

1. Personalized Stingray Framework
a. Training:
– Use AI to analyze research data, summarize interviews, and surface insights
b. Execution:
– Co create with AI for first drafts of flows, wireframes, copy, and concepts
– Human keeps strong creative direction and owns final design
c. Iteration:
– Refine with testing, feedback, and handoff, using AI to move faster
2. Transparency so people always know they are talking to an AI
3. AI should enhance human intelligence, not replace it
4. Human and AI collaborate, instead of AI acting alone

AI MASCORT PRINCIPLES, BUILDING MARVIN
– Make the AI clearly a robot, not a fake human
– Use charm, storytelling, and visual design (Pixar style inspiration like WALL·E)
– Keep voice and visuals honest and slightly robotic for transparency

Human superpowers in the era of AI
– Human intelligence and “soul” in products
– Sensory and nostalgic cues, cultural nuance, and emotion in design.
– Curiosity as a brain workout, not just accepting first AI answer
– Storytelling to make products and AI experiences memorable

TOOLS MENTIONED (QUICK LIST)
a. Figma (https://www.figma.com/files/team/1475...)

b. Lovable (https://lovable.dev/signup?redirect=%...)

c.Tactiq AI (https://tactiq.io/es?_gl=1*173yrav*_u...)

d. AI Testing Tools
https://applitools.com/
https://www.functionize.com/
https://www.usertesting.com/platform/AI

e. Figma Plugin
https://www.figma.com/community/plugi...

f. Image and video creation
DALL·E (https://tinyurl.com/5tw3nu7x)
Midjourney (https://www.midjourney.com/home)

If this helped you think differently about AI,
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Reach out to the host!
LinkedIn:   / rashmikaprasad  
Medium:   / rashmikaprasad26