How to Work With a Speaker Agent (and Actually Get Booked) | Nils Apeland in The Speaker Playbook #6

Описание: In this episode, Max Gouchan sits down with Nils from Talerlisten to unpack how speaker agencies really work and what it takes to get booked more consistently. Talerlisten represents around 500 speakers and handles roughly 1,200 bookings per year, so you will hear a very real behind-the-scenes view of what buyers ask for, how agencies sell speakers, and what makes an agent confident they can represent you. 

You will learn what a speaker agent actually does beyond “finding gigs,” how commission typically works, and why the relationship between speaker and agency is built on trust, positioning, and predictable delivery. We also cover why most speakers struggle to get traction, what a sellable topic looks like, and how to build the assets that make it easy for an agency to market you. 

What we cover in this episode
How the speaker market works and how agencies match demand and supply 
What makes an agent say yes to a new speaker and why most get rejected 
How to position your keynote so clients immediately understand the value 
What a strong speaker profile needs to rank and convert on Google 
How to create a speaker reel that actually sells you 
How to work with an agent without being needy and how to bring value to the partnership 
Commission, expectations, and what “good collaboration” looks like long term 

If you are trying to get signed by a speaker agency, improve your keynote positioning, or understand how to get more speaking gigs through representation, this episode will give you a clear playbook.

Keywords for search
speaker agency, speaker agent, how to get speaking gigs, keynote speaker marketing, speaker positioning, speaker reel, public speaking business, professional speaker, Talerlisten, Norway speakers