BMW Takes Over Alpina — But Fans Are Confused

Описание: The Audi A8 has quietly reached the end of its era. On February 18, Audi closed the order books for the A8 in Germany without a press release, farewell edition, or official announcement. The flagship luxury sedan simply disappeared from the configurator on Audi’s website, marking the silent end of one of the most technologically ambitious sedans in the German automotive industry. For decades, the Audi A8 represented the brand’s vision of innovation, luxury, and cutting-edge engineering. Now, the future of Audi’s flagship lineup is expected to shift toward fully electric luxury models.

At the same time, BMW has completed the integration of Alpina, which the company acquired in 2022. BMW Alpina now officially becomes a sub-brand within the BMW Group. The first model introduced under this new structure is the BMW Alpina XB7 in its new Manufaktur limited edition. Based on the BMW X7 platform, the XB7 continues Alpina’s tradition of combining extreme performance with high-end luxury craftsmanship.

While many fans expected a completely new flagship or a revolutionary concept car to mark the beginning of this new era, BMW instead presented a refined version of an already existing model. This raises questions about the future direction of Alpina and what the brand will become under full BMW control.

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