Aegance Offscript Podcast #39 - Tracer Flow

Описание: In this episode of The Aegance Offscript Podcast, we sit down with Cobus van Graan, CEO of Tracer Workflow (Pty) Ltd, a South African-built transport and field-services workflow software company helping operators digitise operations, improve visibility, and regain control of complex, real-world systems.

Cobus shares his journey building INControl - from solving messy, paper-driven logistics problems to leading a platform trusted by fleets and field teams operating at scale. We discuss the realities of digitising operations, the friction that shows up during growth, and what it really takes to drive adoption beyond the software itself.

We also explore:
Why operational chaos is a systems problem, not a people problem
Scaling workflow software in low-margin, high-complexity environments
Client acquisition and retention in a relationship-driven industry
The role of hardware, connectivity, and on-site support in adoption
How data visibility and decision intelligence unlock long-term leverage

Whether you’re a founder, operator, or business leader, this conversation offers grounded insights into leadership, execution, and building systems that actually work in the real world.

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Follow Aegance:
🌐 Website: www.aegance.com
💼 LinkedIn: linkedin.com/company/aegance
🐦 Twitter/X: @weareaegance

Connect with Cobus van Graan & Tracer Workflow:
🌐 Website: https://incontrol.co.za/
💼 LinkedIn:   / cobusvangraan   &   / tracer-workflow-pty-ltd   &   / incontrolza  

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