Inside the UNFI 2026 Spring & Summer Show: Where Grocery Orders Actually Happen

Описание: In this video, I’m walking the floor at the UNFI 2026 Spring & Summer Show, one of the most important working trade shows in the grocery industry.

This isn’t a showcase-only expo — this is where real retail buyers come to place orders. With 1,700+ registered retail customers and 700+ participating brands, the UNFI show offers a rare look at what’s actually trending on grocery shelves right now.

As I walk the show floor, I share:

-What product categories and formats are gaining traction
-What retail buyers are paying attention to this season
-How brands are positioning themselves for real shelf placement

I also talk with founders who made it into UpNext — a highly selective group of emerging brands that UNFI believes have strong growth potential within their network.

If you’re a food founder, brand builder, or just curious about how products actually make it from idea to grocery shelf, this behind-the-scenes look will give you a realistic view of how retail works today.

Resources & Links
🌶️ My brand: www.hotpotqueen.com
💼 Connect with me on LinkedIn:   / weijia-liao  
👥 Startup CPG Community: https://startupcpg.com/
📰Playbook for Food & Bev Founders: https://www.growtomarket.now/subscribe

About this channel
Hi, I’m Jia. I took my Sichuan food brand from zero to 1000 retail shelves across the U.S. In each video, I share honest, no-fluff lessons on how to survive—and thrive—in the food business.

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