Startup pitfalls and perseverance | Interview with Rob Fraser (Outway Socks)

Описание: Rob Fraser is the founder and CEO of Outway Socks, the brand disrupting the sock industry.

After a pro athlete career as a 5x Team Canada cyclist, he channeled his drive into business.

In this episode, you will hear:
How to build community around a standout product
What makes a good formula for raising capital
How to transform a side project into a cash engine of the business
Real talk about legal and co-founder challenges

🔥 Start your biz with ease: https://partners.ownr.co/thefounderse...
⚡️ FREEBIE: The no-nonsense due diligence checklist (50 most important things) https://www.thefoundersedition.com/p/...
👋 Let’s hear what you’re building: https://bit.ly/heyfounder

TIMESTAMPS
0:00 - The road to socks
2:30 - How to build a community-focused brand
4:58 - Deep dive into complementary business models
8:45 - Focus vs growing beyond socks
9:42 - Hiring philosophy
11:03 - Setting goals in public
12:56 - How to leverage social media
14:00 - Startup potholes
14:30 - Pothole 1 (Co-founder )
18:39 - Pothole 2 (Trademark)
21:05 - Great recipe for raising capital
24:00 - How to evolve as a leader
26:30 - Entrepreneurship vs sports
27:49 - Speed round

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CONNECT WITH ROB
✖️   / robbfraser  
🤝 LinkedIn:   / robbfraser  
🌐 Website: https://outway.com/


CONNECT WITH ME
✖️   / hi__itsmimi  
📸 Instagram:   / thefounders.edition  
🎵 TikTok:   / thefounders.edition  
🤝 LinkedIn:   / itsmimilam  

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https://open.spotify.com/episode/4NQg...