From Niche Sport to Cultural Movement: The Climbing Hangar x Verlinvest
Автор: Verlinvest
Загружено: 2025-05-15
Просмотров: 548
Описание:
What happens when a community-first climbing brand meets a category-first investor?
In this episode of Connecting with Consumers, we sit down with Ged MacDomhnaill (Founder & CEO) and Hannah Heywood (Chief Commercial Officer) of The Climbing Hangar to explore how bouldering evolved from niche sport to mainstream lifestyle and why Verlinvest backed the category before the company.
Join our Head of Marketing & Communications, Gaby Fernández Scala, for a conversation on:
The cultural rise of climbing and Gen Z’s role in reshaping it
Why community, flexibility, and mental wellbeing are core to modern fitness
The path from 3 to 30+ sites—and what it takes to scale with purpose
The operational reality of category leadership
Why alignment between founders and investors goes far beyond capital
From identity-led growth to international ambition, this is a story about what it means to lead a consumer revolution, one climb at a time.
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