The Social Media Toolkit

Описание: In today’s marketplace, Social Media has become the most successful and cost effective marketing tool for increasing web traffic, connecting with consumers, improving brand image, building sales, and increasing ROI. And video is an essential tool to generate leads and convert them into customers.
Video will help you cut through the noise of irrelevant content.

Research tells us that 83% of marketers want to create more video content but are hampered by constraints on budget and time! Additional industry research tells us that:

➢Video is 12x more likely to be watched than text is to be read.
➢A 1-minute video has the same value as 1.8 million words.
➢The brain processes visuals like video 60,000 times faster than text.

Then LDM went one step further…. We did our own testing to verify the advantage of video over stills and text by running an image ad and video ad simultaneously on one of our client’s Facebook pages to compare the engagement and results. Here’s what we found:

During the test campaign 18,022 unique people were reached. People seeing the VIDEO ad as opposed to the still image ad were:
➢1.9 times as likely to shareit
➢2.4 times as likely to click (share, like, comment, or visit website)
➢2.7 times as likely to click link to visit website
➢1.8 times as likely to become a lead (call, email, or download a coupon)

Clearly, video had a positive impact on messaging!
So how do you as a business owner take advantage of the power of video and social media when you are spending all of your time running your business?

Lancit Digital Media has a solution for you that maximizes your video exposure by enabling you to generate targeted campaigns that result in tangible metrics that no other marketing platform can provide! It’s called the Video Toolkit. Here’s how it works:
The Video Toolkit is a series of 12 videos, 15 to 30 seconds in length. We collaborate with you to create videos that are customized to your business and will have the most appeal to your clients.

Here are 4 examples of videos that address different content areas:

Ridgeway video
Tony’s video
Wootens Alligator video
Audrey’s video

Then we post and boost your videos on Facebook, targeting your customers by age, demographic, interests and geographical location. Why Facebook? Because Facebook has become the most popular of these social media marketing tools for a good reason; their reach combined with their ability to target demographics and audiences with interests that align with your brand make them the ideal place to promote your message.

When a potential customer of yours signs up for Facebook they are asked to provide a plethora of personal information. On top of that, as they use these Facebook, everything they click on, type, like, or engage with in any way is public information. Facebook uses this knowledge to target those people who are most likely to have an interest in the categories we define when we post your videos.

LDM’s proprietary formula for:
Quality Content
Analytics Management
Engagement
Attention
Consistency
Strategy
Tactics
Timing
Targeting
Makes the real difference!

Our posting schedule is customized to your needs, and we monitor your analytics regularly to fine-tune the targeting, making sure we reach your desired audience. Then we provide you with a detailed analytics report like this (graphic) at the end of each boost so you can see the effectiveness of your campaign.

Let Lancit Digital Media prove to you that we can increase your customer base and reach literally thousands more potential clients than you are reaching now. Our costs are reasonable and your ROI will smile back at you in approval.

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Produced by Lancit Digital Media
www.LancitDigitalMedia.com