How BBC Two Changed Television Branding Forever - IDENTIFIED

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Ever wondered how a channel’s identity can shift from hard-hitting and clever to quirky and cuddly, yet still spark fierce debate among TV fans decades later?

In this episode of IDENTIFIED, we explore the fascinating evolution of BBC Two in the year 2000; a channel that redefined itself not just through programming, but through the power of television branding! I want to tell you the real hard-hitting truth, and make you discover how idents became more than just visuals, as they were Britain's very own cultural markers.

Join me, Matthew Kavanagh, as we dissect the DNA of one of the most iconic rebrands in British television history; one that is still be talked about today!

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#BBC2 #Branding #Idents #LambieNairn #DesignHistory #BroadcastDesign #IDENTIFIED

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