Bob Crawshaw - PR and social media (4/4)
Автор: contentgroup
Загружено: 2012-11-29
Просмотров: 18
Описание:
Bob Crawshaw from Maine Street Marketing recently attended the Public Relations Society of America's International Conference in San Francisco. PRSA 2012 was the world's largest gathering of public relations industry professionals.
When Bob was back in Canberra he dropped in at contentgroup's video production studio to chat with David Pembroke about key lessons from the conference.
In this video Bob talks about the different ways you can engage with your social media audience by identifying their needs, and providing the content to match. To conclude this series, Bob shares his thoughts on the future direction of public relations, and why it's important not to be left behind.
Part 4 of a 4 part interview.
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