The Basics of Google Business Profile Arizona Small Businesses Must Do Today

Описание: Optimize Business Categories and Services Immediately

The webinar was presented by Jacob Fann and Mark Hergis of Fanntastic Media. - https://www.fanntasticmediallc.com/

One of the fastest wins is fixing your business categories and service listings. Most businesses stop at one category. That’s a mistake. Your primary category should reflect your main service, but every specific service you offer should be added as well. Emergency services, repairs, installations, specialty work—each belongs in your services section. Google uses these details to match you with real searches, not assumptions.

Write a Real Business Description

Your business description should clearly state what you do, where you do it, and why you’re trusted. This is not a slogan. It’s structured information that helps Google and customers understand your business instantly. Clear service mentions and geographic references matter.

Post Weekly and Upload Real Photos

Treat your Google Business Profile like social media. Post at least once a week. Updates can include recent jobs, new services, promotions, or simple business updates. Photos matter even more. Upload real job photos consistently. They do not need to be professional. Authentic, recent images outperform polished marketing shots because they signal real activity.

Reviews: Consistency Beats Quantity

There is no magic number of reviews. Google favors steady, ongoing reviews, not spikes. One review every week is better than 20 in a single day. Respond to every review—positive or negative. A well-handled negative review can actually increase trust and conversion. Never buy reviews, never use employees, and never script customer responses.

Always Be the Primary Owner

You must be the primary owner of your Google Business Profile. SEO companies, former partners, or agencies should never control your profile. If you don’t own it, you don’t own your visibility. This is one of the most common and damaging mistakes small businesses make.

Address Visibility Matters

If possible, publish and verify a physical address. Profiles with verified locations consistently outperform service-area-only listings. If you must hide your address, ensure service areas are fully defined and accurate.

✅ Weekly, Monthly, Quarterly Checklist

✅ Weekly: post updates, upload photos, respond to reviews.

✅ Monthly: review performance metrics and competitor profiles.

✅ Quarterly: audit categories, services, photos, and citations across the web.

The takeaway is simple: Google rewards activity, accuracy, and consistency. Small improvements compound. Businesses that treat their Google Business Profile as a living asset—not a one-time setup—win local search long-term.

https://www.GoLocalArizona.com

What is Go Local Arizona?

Go Local Arizona is the modern alternative to chambers of commerce—built for Arizona’s small and mid-sized business owners. We help you get seen, grow revenue, and connect through powerful marketing resources, advocacy, and both online and in-person networking. If people don’t know your business, they can’t engage with it. We make sure they do.

https://www.GoLocalArizona.com


#ArizonaSmallBusiness#GoLocalArizona#AZBusinessDirectory


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