TEASER: "Lightning Strikes" | how to beat failure (by GoldieBlox)

Описание: Watch the cartoon: http://bit.ly/13jEooy
See more of Goldie: http://bit.ly/12ZIaCn

STUDIES CITED:

http://bit.ly/1qS4s4n - AAW, “Why So Few Women in STEM?”, 2010
http://1.usa.gov/1AzlWlQ - USCJEC, “STEM Education”, 2012
http://bit.ly/1wadIBN - Psychology Today, “The Trouble with Bright Girls”, 2011

Goldie knows that any "failed" experiment is really just one step closer to that "a-ha" moment… the moment when Lightning Strikes, and the solution becomes clear.

In engineering, and in life, failure is a huge part of any great success. No real innovation happens without it. The problem is, girls are less likely to try new things when they're not sure of the outcome, and are less likely to invest in the power of practice and effort; they believe that they are either born with any given skill set, or they're not.

Let Goldie show your girl how to keep trying until she hits a breakthrough, her moment of inspiration. Your daughter deserves to posses the confidence to keep at it until Lightning Strikes.


ABOUT GOLDIEBLOX:

At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8. Construction toys develop an early interest in these subjects, but for over a hundred years, they've been considered "boys' toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.


ABOUT DEBBIE:

Debbie Sterling is the founder and CEO of GoldieBlox. She never knew what engineering was until her high school math teacher suggested she pursue it as a college major. Debbie couldn't figure out why her math teacher thought she should be a train conductor! Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of "disrupting the pink aisle" with a toy that would introduce girls to the joy of engineering at a young age.


CREDITS:

Song written and performed by
Emily Haines & James Shaw

GoldieBlox Created by
Debra Sterling

Gold Studios Head of Production
Beau Lewis

Direction, Production, Editing, Animation, Sound Design, by
Lynn Wang & Ed Skudder

Written by
Lynn Wang
Ed Skudder
Megan Lacera

Story by
Megan Lacera
Andrea Fernandez
Trevor Spencer
Ed Skudder
Lynn Wang
Debra Sterling
Beau Lewis

Creative Direction by
Andrea Fernandez, Trevor Spencer & Megan Lacera

Art Direction by
Andrea Fernandez & Trevor Spencer

Compositing
Ed Skudder

Background Artists
Trevor Spencer, Andrea Fernandez & Angelo Vilar