"Do What You Say You Will Do": No-BS Leadership with Stuart Lunn

Описание: In this episode of Weaving Trust, I am joined by Stuart Lunn Sales Director of Lugh Microgrid, founder of Net Zero Hero and The Unfounded, and self-described "solid bag of crazy".

Stuart is a man who juggles about 15 different projects at once, from decentralised energy to educating early-stage founders. But behind the whirlwind energy is a leader who values one thing above all else: DWYSYWD (Do What You Say You Will Do).

We dig into the hard graft of business relationships, moving past corporate polish to get to the truth. Stuart shares a candid account of what happens when trust is broken at a director level, the "spidey sense" he wishes he had listened to earlier, and the specific protections—like vesting schedules—every founder needs to put in place.

We also explore why he hates "Pizza Fridays" and formal icebreakers, preferring to build trust through direct communication and walking meetings. If you are tired of corporate buzzwords and want to know how to lead with honesty—even if it means being a bit abrasive—this conversation is for you.

In this episode, we cover:
[00:00] Intro: Meet Stuart Lunn, the "solid bag of crazy".
[03:52] Grounding rituals: Why walking at midnight helps clear the "tornado of chaos”.
[05:41] Cultural differences: Why directness is often mistaken for rudeness (the Eastern European approach).
[09:25] The Golden Rule of Trust: DWYSYWD (Do What You Say You Will Do).
[14:24] When trust breaks: Lessons in business betrayal and spotting the "spidey senses".
[24:59] Resilience: How to keep building new relationships even after being burned.
[33:00] Building teams: Why you should ditch the boardroom for a walking meeting.
[41:30] Setting boundaries: "One minute past five, everything gets left at the door".
[48:30] Encouraging challenge: Giving your team permission to tell you when you are wrong.
[54:30] The Legacy: Consistency, honesty, and not being a "dick".

Quotes from the episode:

"Trust is built and destroyed on the back of that principle... Do What You Say You Will Do." — Stuart Lunn

"I think it's actually easier to get divorced from somebody than it is to get somebody out of a business." — Stuart Lunn

"Nobody can get angry with someone while you're walking beside them." — Stuart Lunn

Connect with Stuart Lunn:
LinkedIn: /stuartlunn-founder
The Unfounded: theunfounded.com
Net Zero Hero: thenetzerohero.co

Connect with Cathy Doherty, The People Navigator:
Website: thepeoplenavigator.com
LinkedIn: /dohertycathy

#WeavingTrust #Leadership #BusinessTrust #StuartLunn #SME #NorthernIrelandBusiness #AuthenticLeadership #noBS

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