McDonald’s Isn’t the Same: 70 Years of Shrinking Portions

Описание: The McDonald's Shrinkflation Timeline: What Happened to the Portions?

Have you ever opened your McDonald’s bag and felt like something was... missing? You’re not imagining it. In today’s documentary essay, we’re tracing the 70-year history of McDonald's portion sizes—from the 15-cent burger of the 1950s to the "Shrinkflation" era of 2026. 🍔📉

We dive deep into the economic pressures, rising labor costs, and ingredient shifts that changed the Big Mac, the Filet-O-Fish, and those world-famous fries forever. Is it just nostalgia, or are the meals actually getting smaller while prices skyrocket? Let’s look at the data.

🕒 Timestamps:
0:00 The "Golden Age" of Fast Food

1:45 1950s: The 15-Cent Standard

3:30 The 1970s & The Quarter Pounder Shift

5:15 1980s: The First Quiet Reductions

8:00 The 1990s: Efficiency Over Substance?

11:20 2010s: Shrinkflation Enters the Conversation

14:45 2026: Why Your Meal Feels Smaller Than Ever

18:10 The Future of Fast Food Portions

🔍 Why This Matters:
As we navigate the cost of living crisis and food inflation, understanding the "why" behind the changing menu is more important than ever. We explore "Value 3.0" and how big brands are balancing tradition with modern economic demands.

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