Yang Mau Bikin Creative Agency, Silakan Tonton Ini! | Marketin Talks with Ferly Peyi Novriadi

Описание: Guys, ada gak sih di antara kalian yang pengen bikin agency? Kalo ada, mending tonton obrolan ini dan pikir-pikir lagi deh xD.

Soalnya, bukan apa-apa nih. Bagaimanapun juga, ngebangun agency—atau kerja di agency—bakalan selalu punya tantangan yang gak pernah akan ada habisnya. Mulai dari tantangan cari client, mahamin masalah dan brief dari client, pitching sana-sini, handle project beberapa client yang running-nya barengan, sampai tantangan perubahan zaman yang bikin agency business (atau creative business lainnya) pun harus pintar-pintar adapt biar bisa survive.

And final boss question-nya jelas: Then, gimana caranya kita ngebangun creative agency business di era yang katanya “agency is dying” ini? Gimana juga sih caranya creative agency business ini bisa tetep bertahan dan relevan di tengah persaingan yang makin ketat?

Well, worry no more, karena semua pertanyaan ini udah dibahas 1-1 di Marketin Talks kali ini.

Barengan sama Ferly “Peyi” Novriadi, Co-Founder creative agency bujukrayu (since 2013) sekaligus “anak ahensi” dengan lebih dari 25 tahun pengalaman ini, obrolan ini bakal nyuguhin banyakkk banget insights soal “running and surviving the creative agency business”. Mulai dari mindset apa aja yang perlu kita punya sampai gimana caranya bertahan.

So… tunggu apa lagi? Langsung aja tonton videonya and let’s learn together!

ENJOY! xD

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🔖 Chapters

00:00 - Intro
01:51 - Who’s Peyi?
03:21 - The Beginning of His Career in the Agency World
07:47 - Peyi and His Interest in Advertising Field: The Why
10:49 - Key Selling Point of bujukrayu: Solving Problems Beyond Advertising
13:31 - Marketing Is All About Trying Everything
14:44 - The Reason Behind bujukrayu
19:06 - bujukrayu as an Intimate Creative Collective
21:54 - What Makes bujukrayu Different
23:41 - Inside bujukrayu: Where Vision Meets Business
28:03 - Recognizing the Limits: Agency Edition
29:35 - The Advertising World: The Basic Concept
34:01 - Leading the Agency the “Peyi” Way
37:18 - A Good Creative Person Just Knows Great Ideas
40:25 - Peyi’s Thoughts on Whether the Agency Business Is Dying
42:02 - The Agency’s New Mission: Creating a New Business Model
43:50 - bujukrayu Shifting into an Entertainment Company
46:30 - Behind bujukrayu’s Multiple Agencies: Intentions & Insights
49:19 - Case Study: Nike Ardilla Live Bersama at Synchronize Fest 2024
53:08 - Dear Creative People, Please Remember This…

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A big APPRECIATION to everyone for watching this. See you in our next videos! Stay informed. Stay agile. 🔥