10 Lessons I've Learned Building a Dark Coffee Brand on Shopify

Описание: Hi friends! Today I want to share with you 10 lessons I've learned from launching with my own money my very first ''product'' business, aimed to be a D2C enterprise on Shopify.

I document what I've learned during the first (almost) full year of operating my artisanal coffee brand, which is freshly roasted locally!

I've always been obsessed with coffee and decided to apply our branding knowledge to a real brand and use it not only for a case study but to scratch my own itch of having my own brand.

Here are the 10 lessons I've learned along the journey of the product business!

Get the coffee here: https://cafefonce.com (shipping everywhere in Canada for a reasonable price)
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Chapters
0:00 - Intro
1:03 - The Product: Café Foncé!
3:03 - Over Investing in Branding
5:14 - Test for Product-Market Fit Early
6:02 - Surf on Momentum (Course Correct If Needed)
7:43 - Content is King, but Strategy is Queen
9:06 - I hate newsletters (but it's important)
10:43 - Give your product for free!
11:23 - Why I chose Shopify over Squarespace and WooCommerce
13:45 - Perishable products = challenging
15:39 - Paid Advertising requires more cash to be worth pursuing
18:32 - Time, Grit & Patience is the key to succeed
20:39 - BONUS STRATEGIES
20:50 - Selling on Etsy
20:58 - Contest Shopify Plugins
21:17 - LOOX: Reviews with Pictures
21:32 - Vyper: Viral Giveaway
21:52 - Gleam: Viral Giveaway
22:02 - Start the newsletter (that's worth subscribing too)
22:15 - Drops in Collaboration with Artists
22:31 - Improve the Instagram Feed with People
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Links
☕️ https://simonpaquin.com
🐦 TWITTER →   / seempaq  
🎧 PODCAST → https://open.spotify.com/show/372xMYc...

#BusinessStrategy #SmallBusiness #Freelancer #Solopreneur