Where to get leverage from AI in Marketing Operations
Автор: Dave Edelman
Загружено: 2025-12-18
Просмотров: 3
Описание:
Personalization isn’t failing because of bad tools — it’s failing because of mindset.
In this interactive community session, Dave Edelman explores why companies struggle to use AI and personalization in ways that genuinely help customers. Through real examples and open discussion, the focus shifts from technology to how teams think, test, and learn.
This is not a playbook session — it’s a working conversation about what actually gets in the way, and what leaders can do differently.
What you’ll learn in this session:
Why many personalization efforts default to bombardment instead of value
How mindset, not data or tools, is often the biggest blocker
Why test-and-learn velocity matters more than “perfect” strategies
How leading teams deliberately collect better signals to improve personalization
This conversation is part of a practitioner-led community focused on sharing real experiences — what works, what doesn’t, and how organizations are adapting AI and personalization inside complex environments.
💬 Question for you:
What’s the biggest obstacle in your organization today — mindset, risk aversion, or the ability to test and learn fast?
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