Baby food companies breaking the rules - Geneva Press Club, May 2011
Автор: mikebradyuk
Загружено: 2011-05-15
Просмотров: 2181
Описание:
Breaking the Rules, Stretching the Rules 2011 is a monitoring report exposing how the leading 22 baby milk and feeding bottle companies market their products with strategies that violate the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly. Evidence of gathered by members of the International Baby Food Action Network (IBFAN) around the world.
A summary of the report was presented to journalist at the Geneva Press Club prior to the 2011 World Health Assembly resulting in international media coverage.
In this film Annelies Allain, Director of the International Code Documentation Centre, which prepared the report, explains the latest marketing trends. Mike Brady, Campaigns and Networking Coordinator at Baby Milk Action, explains why companies are still able to get away with violating the marketing requirements in some countries and what is being done and needs to be done to stop them.
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