ABM Highlights 2021 Plug Power

Описание: Amber is a two-time 'ABMie' winner and one of the most recognized names in ABM.

In her new role at Plug Power, one of the leading players in hydrogen and fuel cells, Amber is building a robust digital marketing ecosystem from the ground up - including a demand generation engine (using an ABM lens).

Here, Amber shares her highlight of 2021 - something of an 'aha' moment.

Check out the full list of Account-based Marketing highlights of 2021 here: https://hubs.la/Q010_MQW0

2021. What a year. And what a year for ABM.

Without a shadow of a doubt, ABM came of age in 2021.

We saw many more companies adopt ABM strategies.

We saw many more B2B Marketers become more proficient in ABM.

We saw many more organizations share success stories of their ABM strategies.

We personally here at the Agency saw many more B2B organizations commission us to help launch (or refine) their ABM programs.

What better way to end 2021 than to ask some of our ABM friends and colleagues for their ABM highlight of 2021.

Check out the full list of Account-based Marketing highlights of 2021 here: https://hubs.la/Q010_MQW0

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