APK20403 L2 GROUP PROJECT VIDEO (GROUP 2)

Описание: OVERVIEW OF TEASER CONCEPT AND PRODUCT ALIGNMENT

This teaser video was created to promote PUMA shoes, a footwear product designed for individuals with active lifestyles who value comfort, performance and style. The main idea of the teaser is to show how PUMA shoes support daily activities such as walking, running and training.
At the beginning of the video, a common problem faced is highlighted such as discomfort and cannot keep up with an active routine where it relatable to the audience.
Then, the video shows the solution by doing dynamic scenes involving movement and exercise to emphasize comfort and performance. The teaser also include the PUMA’s tagline “Move freely with PUMA”, to shows brand identity and ends with a clear action to encourage viewers explore the product.
Meanwhile, product alignment shows in the teaser that PUMA’s brand positioning as a performance that focused sportswear brands. The active visuals align with PUMA’s target market of athletes and lifestyle consumers while the features match the functional benefits of the shoes. The call to action supports PUMA’s marketing objectives by increasing the brand awareness, attract customer interest and encourage purchase intention.