Roadmap to Black Friday Success: Step 4 - Segment Your Audience

Описание: In ecommerce, the damaging myth is the perception that you can send the same email to everyone, assuming they'll buy. But the reality is, customers are all at different shopping stages. To be effective, meet each person at their point. Send different emails to those who haven't purchased, VIP customers, and those who haven't bought in a while! Listen to our Omnisend experts discuss the importance of segmentation and how it can improve your open rates!


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📒 CHECK THESE OUT
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⚡️Download this lookbook to discover strategies that will help you stand out this BFCM and make your sales shine throughout November.
👉 https://www.omnisend.com/landing-holi...

⚡️Segmentation Full Guide
👉 https://bit.ly/40XoOwP

⚡️More Custom Segment Ideas
👉 https://bit.ly/3sU84tK

⚡️Find us on LinkedIn
👉   / omnisend  

⚡️FULL Black Friday Success prep series playlist
👉    • Black Friday Preparation Tips & Workshops  



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🕗 TIMESTAMP
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0:00:00 Intro & Agenda
0:04:26 What is Segmentation and Why Do You Need It?
0:06:59 Poll #1 results
0:09:24 Poll #2 results
0:10:32 Omnisend Segmentation Builder
0:12:52 10 BFCM Segment Ideas
0:42:08 Q&A
1:06:37 Outro



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