B2B fintech marketing: 6 strategies that actually work (+ examples)

Описание: B2B fintech marketing can be a lot more challenging than B2C marketing and even other B2B industries.

Marketing to highly educated target audiences—like those in fintech—can be difficult, but you can overcome these challenges by building a trustworthy brand and reaching your customers through the most effective channels.

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We’ll tackle the following topics:
Challenges associated with B2B fintech marketing
Core principles of B2B fintech marketing
B2B fintech marketing strategies
Content marketing
Podcasts
Webinar
Events and conferences
Partnerships
Referrals

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Resources:
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Timestamps:
00:00 Introduction
00:14 B2B fintech marketing challenges
00:52 Core principles of B2B fintech marketing
01:45 B2B fintech marketing strategies
02:13 Content marketing
03:57 Paid channels
6:54 Branding
07:27 SEO
08:39 Podcasts
09:09 Webinars
10:17 Events and conferences
10:40 Partnerships
11:14 Referrals
11:45 Conclusion

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About Entail:
Entail AI is an organic marketing platform that enables businesses to generate revenue from social media and SEO.

Entail's CMS offers an enterprise-grade solution for content strategy, creation, and SEO. Entail's CRO is a fully automated software that enables businesses to increase conversion rates from their content.

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