Why Your Internal Links Aren’t Actually Optimized: Cyrus Shepard (Zyppy)

Описание: Join guest speaker Cyrus Shepard of Zyppy, for a webinar on Why Your Internal Links Aren’t Actually Optimized.

You’re probably not internally linking enough. And if you are, you’re not using enough anchor text variation. Cyrus shared several strategies for how to increase your anchor text variations (and an interesting internal linking tip using ‘#’).

Cyrus shared results from a study his company Zyppy ran on over 23 million internal links and his 7 rules for internal linking.
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Links to additional resources: https://www.clearscope.io/webinars/wh...

Timestamps:
0:00 Cyrus takes the stage
1:13 Definitions
3:29 Why we love internal links
7:08 Are you linking enough?
13:09 Anchor text variety
27:29 Rules of internal linking
43:06 Q&A

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About Cyrus:
The founder of Zyppy, Cyrus loves geeking out on Google's algorithm and ranking factors. In his 10+ year background of building and marketing SEO software, he's published many large-scale SEO experiments cited throughout the industry.

Follow Cyrus on Twitter:   / cyrusshepard  

About Zyppy:
Zyppy is a specialist in SEO consulting, content marketing, technical SEO, and software. We work with customers worldwide from our home office in beautiful Astoria, Oregon.

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

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