How Sanrio Took Over the World

Описание: Hello Kitty, the little cat that has caused grown adults to fight, some very interesting merchandise to be created, and the religious panic that caused many parents to be convinced that hello kitty is demonic. She has become a symbol of “kawaii culture”. Many people have become obsessed with her with even celebrities being open about their obsession with hello kitty. So how did Sanrio become a 10 billion dollar company?

#hellokitty #sanrio

Timestamps:
0:40: The History
3:00: Hello Kitty is born
4:32: Sanrio and Pop Culture
5:30: The 2020 Sanrio obsession
7:34: Scalpers and Resllers Issues

Credits:
Video and animation by yours truly, me!

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