Your Author Brand Story: The Three Questions That Sell Books

Описание: Build an author brand that helps the right readers find (and choose) your books.

In this masterclass, publicist Isabelle Knight (Build Your Brand Masterclass) breaks down what an “author brand story” really is, why it matters more than algorithms, and how to use it for confident marketing, PR, interviews, and long-term visibility.

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What you’ll learn

Why “what your book is about” isn’t enough to sell it

The author brand story framework: Why you? Why here? Why now?

How to share your story without oversharing (you stay in control)

Practical promotion ideas: podcast interviews, reviewers/bloggers, and relationship-based outreach

How to handle multiple genres, cross-genre books, and pen names without becoming “different people”

Why local media and radio can be an overlooked visibility shortcut

Chapters
0:00 Welcome + quick tech notes
1:00 Meet Isabelle + why author brand matters
3:00 Your brand story: the “why” readers connect with
6:00 The 3 questions: Why you / Why here / Why now
7:00 Story-behind-the-story examples (including JK Rowling)
8:00 What to include (and how to stay private)
10:00 Where your brand story shows up (website, socials, interviews, pitches)
11:30 Practical promotion starters (reviews, podcasts, research)
16:30 Local media + radio outreach strategies
20:00 Credibility, authority, and why third-party coverage matters
23:00 Q&A: using real-world references in your book to pitch
24:00 Q&A: writing in multiple genres
29:00 Q&A: building your profile while drafting
31:00 Q&A: privacy, boundaries, and what to share
37:00 How to work with Isabelle + course info


Action step
Before you post anything else about your book, write a rough draft answering:

Why you?

Why here?

Why now?
Then edit it down to two versions: ~500 words and ~300 words.

If this helped, subscribe for more author marketing and publishing support, and comment with your 1–2 sentence “why you / why now” so you can start shaping your brand story.

For more information about PublishDrive, visit: https://publishdrive.com
For more information about Isabelle Knight, check out her website at: https://www.buildyourauthorbrand.com/



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