The ROI of Improving AI Visibility with Ethan Smith, CEO at Graphite

Описание: How brands like Webflow and Surfer are winning in AI search – and how you can too.

https://surferseo.com/events/the-roi-...

AI-driven experiences – from ChatGPT to Perplexity to Google’s AI Overviews – are reshaping how people discover brands and make purchase decisions.

If your business isn’t showing up in these results, you’re already losing traffic, visibility, and revenue.

This webinar will show you how to change that – with data-backed examples, actionable frameworks, and real ROI results.

Inside This Session
💡 Real Case Studies: Webflow, Surfer & More

Discover how Webflow became one of the top-recommended website builders inside AI search results. We’ll break down how they earned these mentions through offsite content, community discussions, and strong SEO foundations — and what brands like Surfer did to achieve similar visibility.

See how this exposure affects not just traffic, but who you attract — including higher conversion rates and more qualified leads by role and intent.

⚙️ Practical Framework: From Baseline to Breakthrough Visibility

Get a walkthrough of how to benchmark your AI visibility, identify competitor gaps, and systematically increase exposure via guest publications, external mentions, and on-site optimization.

We’ll also share a quick breakdown of which AI sources matter most — and how to become one yourself.

📈 ROI Playbook + Template

Leave with a simple workflow you can apply right away, plus a free trial of Surfer so you can set up your own AI visibility tracking and measure impact from day one.

Meet the Expert ↘
Ethan Smith — Founder & CEO, Graphite | Adjunct Professor, IE Business School

Ethan is Founder and CEO of Graphite, a premium Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content, and AEO (Answer Engine Optimization). Ethan is also an adjunct professor at IE Business School.

This session is perfect for:
Marketing leaders looking to stay ahead of search evolution
SEO professionals who want to adapt their skill set for AI search
Content strategists and founders focused on measurable growth

Save Your Spot! AI search isn’t coming – it’s here.

Learn how to make it work for your brand before your competitors do.