Terra L. Fletcher Featured on "Over a Pint" podcast with Pat McGovern

Описание: From burnt out to booked out; this is how I built a career on my terms.

I didn’t plan to become a professional speaker. I didn’t even plan to become a marketer. But after staring out the window one too many times in a job that didn’t fit (and with a baby at home), I knew I had to build something different.

In this interview, I share:

*How I turned writing into a scalable marketing business
*What pushed me to go full-time as a freelancer
*Why teaching and public speaking became my best business channel
*What a fractional CMO really does (and why the model works)
*What manufacturers get wrong about marketing—and how to fix it
*How I audit a brand and where I look first for quick wins
*My favorite lead generation tools (hint: Google PPC + LinkedIn)
*How my new book, Flex Your Marketing, brings it all together

If you’re navigating a big change, feeling stuck in a role that doesn’t align, or considering a leap into consulting, this is the behind-the-scenes view of what that journey really looks like—and what it takes to do it well.

📘 Get the book at: https://www.amazon.com/author/terralf...

💼 Work with me: https://www.fletcherconsulting.com

🔗 Connect on LinkedIn:   / terralfletcher  

About the Podcast
This podcast focuses on the fast-paced and ever-changing world of marketing. It is told through the eyes of three industry veterans with over 75 years of in-the-trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience, shared by those who have been there… and that includes the guests. So grab a pint of your favorite and join us for the show.

About Pat
Pat McGovern is a seasoned marketing professional with over 25 years of experience in digital marketing. He currently serves as Director of Sales and Marketing of Ascedia, a Milwaukee-based digital agency specializing in design, development, and marketing. Pat is adept at fostering collaborative client partnerships and creating impactful strategies that drive results. His expertise spans multiple industries, including tourism, manufacturing, and higher education.

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