Esports: Level Up

Описание: How do digital titans build empires that rival the storytelling legacies of Disney and Marvel? In a world where attention is the ultimate currency, Riot Games has evolved beyond a single title to command a global audience of 215 million monthly players, turning a video game into a multi-billion dollar cultural ecosystem.

Join host Kelly Latimer on IC Your Trade 6 as she speaks with Alexa Ng, Principal, Esports Business Development APAC at Riot Games. She takes you inside the deal room to reveal how Riot is following the Disney and Marvel playbook to build the most-watched esport on the planet and delivers the definitive blueprint for capturing the Gen Z market.

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Chapters:

0:00 Intro – League of Legends as a top global IP
0:30 Guest intro – Alexa Ng and Riot Games overview​
1:05 From game studio to entertainment universe (Arcane, K/DA, IP vision)​
2:15 Winning Gen Z – player‑first strategy and localization focus​
3:35 Localization in esports broadcasts and live events across Asia Pacific​
4:36 Asia as Riot’s biggest and most important growth region​
5:54 Global esports landscape – APAC dominance, China, Korea, SEA, and emerging regions​
5:59 Prize pools and sustainability – distributing $5M Worlds prize money​
7:37 Participant‑first audience and the “watch‑play loop”​
8:34 Total IP control – Riot as federation, league, publisher, and IP owner​
9:20 Esports as a platform for lore, new champions, and in‑game content​
9:53 Valorant ambitions, anti‑cheat, and expanding IP into music, art, fashion, and events​
10:31 Wrap‑up – what to expect next from Riot and episode close

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