How to write a professional bio

Описание: Whether you’re promoting your expertise to a prospect or establishing your credibility with industry organizations or your community, a well-written professional biography (bio) can enhance your reputation. It can also raise awareness about your company in ways that help increase your business’s appeal with prospective employees.

In other words, the right bio can not only strengthen your standing but also that of your company’s brand. Plus, it demonstrates professionalism, which in turn helps promote respect within your field or community.

Yet, while there are plenty of places to learn how to write a resume, cover letter, or curriculum vitae, it can be hard to know what to put into a bio – and what to leave out.

𝗦𝗼𝗺𝗲 𝗲𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝘄𝗵𝗲𝗻 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝗵𝗮𝘃𝗶𝗻𝗴 𝗮 𝗯𝗶𝗼 𝗰𝗮𝗻 𝗯𝗲 𝘂𝘀𝗲𝗳𝘂𝗹:
𝘖𝘯 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘦𝘣 𝘱𝘢𝘨𝘦(𝘴) 𝘰𝘳 𝘺𝘰𝘶𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘢𝘨𝘦
𝘖𝘯 𝘢 𝘗𝘰𝘸𝘦𝘳𝘗𝘰𝘪𝘯𝘵 𝘥𝘦𝘤𝘬 𝘸𝘩𝘦𝘯 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘪𝘯𝘨 𝘵𝘰 𝘢 𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵𝘪𝘷𝘦 𝘤𝘭𝘪𝘦𝘯𝘵
𝘈𝘴 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭𝘴 𝘧𝘰𝘳 𝘢 𝘸𝘦𝘣𝘪𝘯𝘢𝘳 𝘰𝘳 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘪𝘯 𝘸𝘩𝘪𝘤𝘩 𝘺𝘰𝘶’𝘳𝘦 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦
𝘐𝘯 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘰𝘳 𝘤𝘰𝘭𝘭𝘢𝘵𝘦𝘳𝘢𝘭 𝘮𝘢𝘵𝘦𝘳𝘪𝘢𝘭 𝘧𝘰𝘳 𝘢 𝘸𝘰𝘳𝘬 𝘱𝘳𝘰𝘫𝘦𝘤𝘵 (𝘦.𝘨., 𝘮𝘦𝘥𝘪𝘢 𝘬𝘪𝘵)
𝘞𝘩𝘦𝘯 𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘰𝘯 𝘢 𝘯𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵 𝘣𝘰𝘢𝘳𝘥 𝘰𝘳 𝘨𝘶𝘦𝘴𝘵 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘵 𝘢 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘦𝘷𝘦𝘯𝘵 𝘰𝘳 𝘴𝘤𝘩𝘰𝘰𝘭
𝘞𝘩𝘦𝘯 𝘯𝘰𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘧𝘰𝘳 𝘢𝘯 𝘢𝘸𝘢𝘳𝘥 𝘰𝘳 𝘰𝘵𝘩𝘦𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯

Are you a #purplesquirrel? An elusive workplace #unicorn? Note that you need not belabor your exceptionalism through a lengthy bio. In fact, coming on too strong may be off-putting to prospects, clients, or colleagues. Try to strike a delicate balance between sharing your notable accomplishments with the essentials the reader needs to know, in the context of which the bio might eventually appear.

Once you’ve prepared yours, stash a copy in a couple of places (your phone, computer, and a printed copy in your desk). This will keep it accessible at all times.