How One Man Made Billions By Rebranding "Information"

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#History #media

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Written By: Sam Ely

Video Created By: Gabriela Gutierrez

Footage Courtesy of: Getty Images

Music Provided By: Epidemic Sound

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Media moguls don’t tend to be as well known as A-List celebrities and world leaders, but
then again Rupert Murdoch isn’t your average billionaire news broadcasting tycoon.
They call him the modern day ‘Citizen Kane’ because his rise from small time local

newspaper to multinational conglomerate CEO has all the twists and turns of a classic rags-
to-riches story. kind of! Even his private life feels like an episode of ‘Succession’, what with sibling rivalries, high profile divorces and the occasional television appearances.

But Rupert Murdoch is a whole different beast to Orson Welles’s character in the classic
Hollywood tale of the newspaper industry.
Murdoch's influence on the size, shape and nature of media is as widespread as it is
devastating. Some good. Some bad. Some ugly.
Given that the Australian born media maverick is close to a century old, it seems fair to say
that his time at the top is coming to an end. But will his influence survive the rise of social
media and alternative journalism, or is his legacy as dead as legacy media?
It’s time to learn how history works as we examine the life of Rupert Murdoch.

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  / getting-started-on-twitter-guide-for-brand...