Dr. Yves Pigneur on Business Model Design and Innovation
Автор: Faculty of Information, UofT (Pre. 2018)
Загружено: 2013-06-14
Просмотров: 7428
Описание:
Dr. Yves Pigneur's presentation on Business Model Design and Innovation at the iSchool on May 22, 2013.
This talk aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models. The Business Model Canvas has also been used to help social enterprises achieve positive social or environmental impact as well as financial success. Business model innovation and industry changes will be illustrated with examples such as SunEdisson, Eight19 and Peepoople.
Biography:
Dr. Yves Pigneur is professor at the University of Lausanne, and has served as visiting professor at Georgia State University, the University of British Columbia, National University of Singapore, and HEC Montréal. He is editor-in-chief of the academic journal "Systèmes d'Information & Management (SIM)". Together with Alexander Osterwalder, they authored the book "Business Model Generation" translated in 27 languages.
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