Facebook Brand Lift Study

Описание: All advertising has some impact on how many users are aware of your brand, but those metrics can be much harder to come by than simple clicks or even conversions. Facebook Ads Brand Surveys are a great way for you to start to measure the impact your ads are having on your target audience for all kinds of metrics from awareness, to consideration, to action. In this video, we'll walk you through setting up a Facebook Brand Survey and cover best practices to make sure you get the answers you need.

1:13 - Navigating to the Experiments Page in Facebook Business Manager
1:37 - Understanding the Key Metric for Brand Surveys on Facebook
2:31 - Brand Survey Test Details Overview Start
2:43 - Choosing What You Want to Measure Brand Lift For
5:19 - Selecting Regions and Verticals for Your Survey
6:35 - Best Practices Overview and How The Impact Test Scheduling
8:56 - Overview of Poll Questions and Settings
9:16 - Ad Recall Poll Question Intro and Customization Run-through
10:47 - Facebook’s Best Practices for Choosing Poll Question
10:51 - Overview of All Question Types for Facebook Brand Surveys
16:13 - Understanding Facebook’s Estimated Test Power Metrics
17:06 - How Long Will It Take for Your Test to Run and See Results?
18:06 - Finding Your Brand Survey Test Results

#facebookbrandliftstudy #facebookbrandlift #adrecallliftfacebook
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