Web3 Marketing Data & AI Guide for Agencies

Описание: Web3 agencies are flying blind without the right data. Here's how to combine on-chain and Web2 signals to run smarter campaigns.
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Most Web3 marketing agencies rely on gut feel or fragmented metrics. This 24-minute guide walks through a practical framework for merging Web2 analytics (traffic, social, email) with Web3 on-chain data (wallet activity, token holders, NFT transfers) to build a 360-degree view of your client's audience.

You'll learn how to read blockchain ecosystems well enough to support clients launching tokens or NFTs — without needing to be a developer. Mani Malarvannan covers the key data sources, the AI-assisted analysis layer that surfaces actionable patterns, and how to translate those patterns into community-driven campaign decisions.

By the end of the video you'll be able to identify which on-chain signals matter for a marketing brief, set up a basic Web2 + Web3 data pipeline, and structure a client report that demonstrates measurable impact.

This is for growth marketers and agency operators who already understand digital marketing fundamentals and want a concrete entry point into Web3 without the noise.

Chapters:
0:00 – Introduction
0:08 – Integrating Web2 and Web3 data for a 360-degree customer view
3:01 – Understanding blockchain ecosystems: tokens, NFTs, and client onboarding

Links:
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