The Rise and Fall of Schwinn: Why the King of Bicycles Collapsed

Описание: Schwinn wasn’t just a bicycle company — it was America on two wheels.
For decades, Schwinn dominated streets, suburbs, and childhood memories across the United States. From rugged paperboy bikes to racing legends, Schwinn shaped how generations learned to ride. But behind the iconic logo was a story of bold innovation, missed warnings, stubborn decisions, and a market that changed faster than the company could adapt.

In this ultimate documentary, we explore:
How Schwinn rose to become the most powerful bike brand in America
The innovations that made Schwinn untouchable for decades
The fatal business mistakes that cracked the empire
Why foreign competition and changing trends sealed its fate
Schwinn’s lasting legacy in cycling history
This is the full story of how a bicycle empire was built — and how it fell.

00:00 - The Rise and Fall of Schwinn
00:58 - The German Dream (1895)
01:48 - Surviving the Great Bust
02:29 - The Motorcycle Pivot
03:04 - The 1929 Crash and a Hard Decision
03:44 - Revolutionizing the Ride (The Balloon Tire)
04:27 - The Frank W. Schwinn Era
05:12 - World War II and the "New Liberty"
05:55 - The Black Phantom (1949)
06:32 - Controlling the Market (The Legal Battle)
07:22 - The Birth of the Sting-Ray (1962)
08:17 - The Krates and the Peak of Cool
08:55 - The 10-Speed Revolution
09:37 - The Mountain Bike Blind Spot
10:28 - The Chicago Strike (1980)
11:06 - The Giant Deal (A Fatal Friendship)
11:49 - The Greenville Disaster
12:23 - The BMX Craze and the "Scrambler"
12:59 - 1985—The Year the World Changed
13:43 - The "No-Hands" Management Crisis
14:23 - The China Gamble
14:59 - 1992—The Death of a Dynasty (Bankruptcy)
15:34 - The Zell-Chilmark Era
16:09 - The Attempted Comeback (Homegrown)
16:45 - The Second Collapse (2001)
17:32 - The Walmart Era (Big Box Takeover)
18:14 - Dorel Industries and Global Expansion
18:55 - The Nostalgia Gold Mine
19:28 - The Electric Spark (2020-Present)
20:37 - The Legacy of Ignaz Schwinn