Business ROI: Metrics For Calculating Brand Community ROI | LikeMinds Collective 3.3

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#CommunityBuildingOnline #BuildingACommunityOnline #BrandROI

In any online brand community, metrics play a key role when it comes to calculating the business ROI of the community. Having worked in some of the earliest online brand communities that justified business ROI, our panelists share what metrics they track for calculating business ROI and if they are business ROI advocates.

About the Speakers:
• Arun Narayanan: He is the Head of Community at MoEngage. Before this, he co-founded and profitably grew his first startup to ~100 employees before making a successful exit. He has also served as the Chief Growth Officer (CXO) at Mobisy, set up the marketing & customer success processes for Yellow Messenger, and consulted companies like Site5 - that exited to EIG.

• Aditi Chopra: Currently, she is working as an Independent Growth & Brand Community Consultant. Brainstorming, innovating, and problem-solving are not just business verbs for her, but the essence and inspiration of what she does and wants to get better at. After two years of work experience, she found her strengths in the broad domain of Growth and is striving to be better at it every day.

• Rohit Ganapathi: He is a Product Manager for Man Matters and one of the earliest employees at Mosaic Wellness. A fitness freak, Rohit’s vision is to make the right information about men’s health & wellness easily available. He aims to make doctors more accessible to all Indian men through articles & YouTube.

Timestamps

00:00 Teaser
00:35 Key Metrics For Calculating Community Business ROI
02:58 Businesses Being Community Business ROI Advocates