From Indonesia to Liberty London: Paula Anselmi on Building Klayd Against the Odds

Описание: What does it really take to build a fashion brand from nothing. In a new country, with no industry background, and everything on the line?

In this episode of Oh! She Can Drive,    • Oh! She Can Drive  
I sit down with Paula Anselmi, founder of Klayd: https://klayd.uk/

We unpack a raw, unfiltered founder journey: from starting with zero fashion experience in Indonesia, to navigating visa rejections, motherhood, and eventually signing with Liberty London.

Paula shares how her personal insecurities shaped a product-led brand built around fitted, sculpting basics designed by women, for women. We talk about building manufacturing remotely in Indonesia, leading a growing team of 25+, creating ethical impact through job creation, and why confidence, discipline, and control are non-negotiables when you’re building something meaningful.

This is a conversation about resilience, belief, identity, and staying in the driver’s seat, even when the road feels impossible.

In this episode, we cover:
Starting a fashion brand with no formal training
Building fitted, functional basics that support real bodies
Running manufacturing remotely while protecting quality and values
Navigating UK visas and entrepreneurship as an immigrant founder
Motherhood, partnership, and building a business with your spouse
What signing Liberty London really represents for an independent brand

00:00 A Girl With a Dream & Liberty London
02:00 From Insecurity to the First Idea
05:00 Doubt, Bullying & Choosing to Try
07:00 Immigration, Visas & Starting From Minus
12:00 Becoming a Founder: Confidence & Identity
14:00 Building Production Remotely in Indonesia
18:00 Designing Basics That Are Built Different
22:00 Community, Pop-Ups & Organic Growth
26:00 Motherhood, Partnership & Values
30:00 Being in the Driver’s Seat of Your Life
38:00 Fire Questions

If you’re a founder, a creative, or someone building against the odds, this episode is for you.

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More from Paula & Klayd:
  / paulaanselmi  
  / the.klayd