The New Playbook for Raising Money in Commercial Real Estate
Автор: TheExecutiveEdge
Загружено: 2026-02-10
Просмотров: 5
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From 1-on-1 to 1-to-Many in CRE
In this episode of Executive Edge, we sit down with Adam Gower of GowerCrowd to break down how commercial real estate sponsors can raise money in today’s market and how AI is completely changing the game.
Adam shares how capital formation has shifted from a slow, relationship-heavy 1-on-1 process to a scalable 1-to-many model powered by not only websites and emails but content, webinars, and overall digital trust-building. We also get into real, practical AI use cases: how to reach overseas investors, AI avatars that let sponsors “show up” on camera even if they freeze when the record button turns on and AI workflows that will
auto-populate underwriting spreadsheets directly from a deal data room.
We wrap with Adam’s macro view on the post low interest-rate enviornment, why novice sponsors are getting exposed, where distressed opportunities are starting to emerge, and what passive investors should look for
(and avoid) when evaluating a sponsor.
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