Tv3 Puls Broadcast Design

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1:36 (montage)
Director: FRAME
Animation: FRAME http://www.frame.dk

Creative director Anders Schroder at Frame in Copenhagen, Denmark: "TV3 commissioned Frame to create a new brand identity based around a set of idents for their female-biased lifestyle channel TV3 Puls. The package aligns with an updated range of content on the channel.

"TV3 was very focused on the idea of creating an identity package that reflected the feel of the channel rather than the content of it. They had to be abstract, clearly avoiding literal clichés and had to be all graphic. It was also very important for the channel to fit into the TV3 family while still holding its own.

"In order to reflect the mood of the channel we were drawn towards natural materials and textures to create something you would love to touch and feel.

"At the same time we did not want to be literal so we invented fictive objects and shapes that resembled abstract interior/design objects but that clearly did not have a real-world purpose. These semi-natural objects were deliberately mixed with all-synthetic CG objects which were then arranged into still life compositions.

"We decided to base each ident around positive abstract concepts such as a breath of fresh air, opening up, socializing, attraction, and balance."

For Frame Creative director: Anders Schroder Lead design: Santiago Zoraidez Assistant design: André Ljosaj Animation: Jacob Linnemann, Franz Ferdinand Kubin, Nejc Polovsak Sound design: Ole Krogstad Executive producer: Thomas Bay



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