044: From Local News to National Reach: Animal Sanctuary PR Strategies with Heather Ripley

Описание: Most animal sanctuaries dream of national media coverage.
Very few are told where it actually starts.

In this episode of the Better Life for Animals Podcast, Heather Ripley, founder of Orange Orchard PR, explains why local media is often the missing link for sanctuaries seeking long term visibility, donor trust, and sustainable funding.

With more than two decades of experience in public relations, Heather breaks down how sanctuaries can build credibility by starting in their own communities and using that momentum to grow regional and national awareness.

You will learn:

Why national media rarely comes first

How consistent messaging makes sanctuaries media ready

What reporters are actually looking for when covering animal stories

How donor connection strengthens financial stability

Why professional communication is not a luxury but a necessity

Hosted by Cheryl Moss, this episode offers real world guidance for anyone involved in animal sanctuaries or animal advocacy who wants to build visibility that supports the mission for years to come.

If this work matters to you, this episode is worth your time.

[00:00] Introduction
[02:30] Orange Orchard PR advocates for animals.
[05:00] A sanctuary has to be run like a business to thrive.
[08:30] Common PR mistakes sanctuaries make.
[11:00] Tell the stories that work.
[15:00] Effective steps to PR coverage.
[20:00] Designing an effective fund development strategy.
[24:00] Stay top of mind with media stories.

https://www.BetterLifeForAnimals.com/...