COACT x Maserati
Автор: Coact Agency
Загружено: 2026-02-02
Просмотров: 80
Описание:
This project highlights how COACT approaches influence at scale — aligning the right talent, timing, and creative to help Maserati move with culture, not chase it.
Over the course of six months, COACT:
🔹 Identified and engaged 47 influencers and celebrities
🔹 Delivered 49 million+ organic Instagram impressions
🔹 Achieved an exceptional $1.83 CPM — a strong efficiency metric for organic social impact
🔹 Mobilized COACT’s creative network to reinforce Maserati’s return to cultural relevance and excitement around its heritage and future direction.
This project underscores the power of community-driven influence and strategic content for legacy brands competing in today’s digital landscape.
Watch to see how we activated talent, drove massive organic reach, and helped a century-old brand show up boldly in culture.
Project Highlights:
5 key target cities engaged
47 total influencers and celebs activated
49,000,000+ Instagram impressions
Low $1.83 CPM on organic influence metrics
Links & Resources:
🔗 Learn more about the work → www.coactagency.com/results/maserati
🔗 Connect with COACT and let’s build what’s next.
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