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Cycling Under Pressure: How Protests Forced Israel-Premier Tech Rebrand
Автор: New Wave Media
Загружено: 2025-11-21
Просмотров: 1
Описание:
The Israel-Premier Tech cycling team has rebranded to NSN Cycling after facing intense protests. Was this a victory for activists, or a sign of things to come in cycling?
This video examines the protests at the Vuelta a España, the team's controversial owner Sylvan Adams, and the implications for the future of politically charged sponsorships in professional cycling. We delve into the reasons behind the rebrand, reactions from within the sport, and whether this signals a new era of activism influencing the peloton.
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