Who or WHAT is Writing Your Legal Content? | The State of Law Firm SEO in the Age of AI

Описание: In this candid and unscripted conversation, Allen Watson and Victoria Lozano—co-founders of Blue Seven Content—dive deep into the current state of law firm SEO content and how the game has drastically changed over the past decade.

We share:

✅ Our origin story and how two outsiders-turned-legal-writers built a company that specializes in SEO content for law firms
✅ What SEO content looked like when we started vs. what works today
✅ How AI is being used (and misused) in legal content marketing
✅ Why blindly trusting an agency—or ChatGPT—is a risky move for law firms
✅ How to actually get value from every single piece of content you create

Are you sure you know who or what is writing your legal content? If it’s AI, is there any verification? If it’s a human, do they know legal?

Spoiler here that it’s not about being anti-AI or pro-human. It’s about accountability and quality.

We also share real-world insight from working with hundreds of law firms across the U.S., including the impact of copy-paste AI, the rise of semantic search, and the power of repurposing great content across your full marketing ecosystem.

Whether you're a solo attorney or managing a firm’s content strategy, this is the no-BS discussion.

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🔗 Learn more about us at https://bluesevencontent.com
📬 Connect with us on LinkedIn:

Allen:   / allenwatsoncontent  

Victoria:   / victoria-lozano-14a492350  

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