E.113 - 10 Step Laser-Focused Executive Job Search Strategy - The Dream 20 ICP Playbook

Описание: The Executive Job Search Is Broken, Here’s How to Fix It

(Interview from the Leadership That Sells Podcast with Paul Morton)

Most senior leaders are running a reactive job search in a market that now demands precision.
They rely on job boards.
They wait for recruiters.
They spray CVs into the void.

And then they wonder why they get ghosted, mis-sold on roles, or land in the wrong company at the wrong stage.

In this episode of What Makes You Tick, Paul Morton interviews Richard Washington, Founder at Tick Talent, to talk through a modern, GTM-led approach to executive job search and career strategy, one designed for CROs, VPs, founders, and senior operators who want to create opportunity, not chase it.

This is about treating your career like a revenue motion — with:

A clearly defined ICP

A positioning strategy

A relationship-led outreach engine

And a process that compounds trust, visibility, and access

What We Cover in This Episode

Why traditional executive job search methods no longer work

How senior leaders lose leverage in recruiter-led processes

The psychology of being “chosen” vs “creating demand”

How to define your true Ideal Career Profile (stage, culture, challenge, not just title)

How to build a targeted list of companies you actually want to work for

How to turn thought leadership into inbound career opportunity

How to use soft outreach and value-first conversations instead of cold pitches

Why warm introductions outperform applications at every level

How to move from conversations to real opportunities without formally “applying”

How to track your job search like a live revenue pipeline

This episode is about control, alignment, and leverage — and how the best operators engineer their next move long before the market ever sees them.

Who This Is For

CROs, VPs, and GTM leaders planning their next move

Tech executives navigating layoffs, transitions, or quiet job searches

Operators moving from scale-up to startup (or vice versa)

Leaders who care about culture, stage-fit, and meaningful challenges

Anyone tired of reactive, recruiter-driven career strategy

Why This Matters Now

The hiring market has changed.
Access matters more than volume.
Reputation matters more than CVs.
And trust compounds faster than outreach ever will.

The leaders who win in this market don’t “job hunt.”
They build visibility, relevance, and demand — quietly and deliberately.

This episode shows you how.

Follow Paul's podcast    / @practical-leadership  

Connect with Richard on LinkedIn:   / richwash  

Get the Playbook in the comments

Growth Magnet: https://www.linkedin.com/build-relati...

Chapters:
0:00 – Intro: Solving Executive Job Search
1:07 – Why Traditional Job Hunting No Longer Works
2:12 – Richard on Paul’s Podcast: The 10-Step Executive Job Search Playbook
3:00 – How Richard Learned to Niche Down After 18 Months of Pain
4:26 – The Truth About LinkedIn Headlines (And Why Most Get It Wrong)
6:05 – Where Great Messaging Comes From: Look at What You Love
7:30 – What Is an Intrapreneur? And Why They're So Valuable
8:50 – Why Most People Drift Through Work (And the Cost of Staying Stuck)
10:03 – What the Dream 20 ICP Playbook Actually Is
11:24 – How to Use ABM (Account-Based Marketing) in Your Job Search
13:01 – Selling Yourself Like a Product (Mindset Shift #1)
14:25 – Why You Should Focus on Problems You Love Solving
16:00 – The Power of Going Where There's Commitment, Not Just Pain
17:55 – How to Spark Conversations That Actually Lead Somewhere
19:26 – Peer-to-Peer Outreach: From Cold to Warm in One Sentence
21:00 – Qualification Goes Both Ways: Don’t Just Chase, Evaluate
22:15 – The Right Way to Say You're Available Without Sounding Desperate
24:00 – Real-Life Example: Creating a Role Through Generosity & Timing
25:30 – Why Helping First Builds a Long-Term Pipeline of Opportunities
27:00 – Start 10 Years Before You Need a Job (Napoleon’s Trees Metaphor)
28:25 – The Mindset of Service: How to Lead with Gratitude, Not Fear
29:10 – How to Know When It’s Time to Leave (If You’re Not in Flow)
31:00 – Happiness, Energy & Responsibility: Doing Work You Love Matters
32:30 – Final Takeaway: Grab the Moment, Don’t Wait Until It’s Too Late

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