How the Internet Changed Everything for Independent Artists | Billboard On The Record
Автор: Billboard
Загружено: 2026-10-14
Просмотров: 3597
Описание:
There are more independent artists than ever today — but does that actually mean being independent has gotten easier? Molly Neuman, president of CD Baby, sits down with Billboard On The Record host Kristin Robinson for an episode about the evolution of being an independent artist, from the ’90s, when Neuman started her punk band Bratmobile, to today. They chat through how Napster, digital distribution and streaming transformed the industry, while diving into how artists have more leverage and options now than ever before. With that leverage, though, come new challenges, from an overwhelming volume of songs to rising marketing costs.
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Billboard On The Record is a podcast in partnership with SickBird Productions.
Host:
Kristin Robinson
Executive Producers:
Diona DaCosta
Jade Watson
Produced By:
Kayla Forman
Mateo Vergara
Edited By:
Rachel Derbyshire
00:00 Intro: indie artists then vs now (Bratmobile → CD Baby)
01:03 Show open + Molly’s background (riot grrrl, CD Baby)
02:28 What being an indie artist meant in the early ’90s
03:44 Learning as you go + making records as “documents”
04:34 First NYC show: 20-minute set → label offer
06:02 Recording the first release + finding DIY workarounds
07:10 Validation vs career ambition + scene-based labels
08:10 Why you needed a label: distribution + getting into stores
09:00 Early ’90s gatekeepers: labels, radio, magazines + chain stores
10:24 The risk of physical inventory + returns
11:55 How returns/fees flowed down to artists
13:10 File-sharing disruption + lessons from the CD era
14:45 AI as the new disruption (learning from history)
16:18 Early 2000s turning point + being unprepared for tech shifts
18:18 Indie labels as brands (Sub Pop, Secretly, etc.)
20:14 Nirvana’s path: Sub Pop → Geffen + “how far can indie go?”
22:24 Major-label myths + artists making decisions on their terms
24:24 The rules are different now (Phoebe Bridgers example)
25:16 CD Baby’s origin (’98) + removing the barrier for small artists
26:46 From CDs to digital storefronts (iTunes → streaming)
28:00 Why the CD Baby name still matters + longevity
29:00 “Sense of place” in scenes (DC/Olympia/Seattle)
31:10 Nirvana, “selling out,” and lasting impact
33:08 Are local scenes still alive (online ecosystems)
35:00 150K tracks/day + the volume problem
37:44 Artist leverage + better options before signing deals
40:18 Streaming era pros/cons + what’s actually best for artists
41:21 New barriers: resources (Atmos, marketing, hi-fi)
44:54 Start small: craft + real fans (family, friends)
46:10 Kickstarter lessons: storytelling + vulnerability
47:53 Indie life isn’t glamorous (tickets, inflation, value)
49:00 CD Baby’s next chapter (Virgin/UMG) + supporting artists
51:00 Easier or harder to be indie now? “So different” + complexity
52:34 “PhD to understand the music industry” + avoiding scams
53:55 Games begin: Spin the Record
57:50 “What would you cue?” (childhood, favorite era, best concert)
01:00:15 Wrap + where to follow the show / outro
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How the Internet Changed Everything for Independent Artists | Billboard On The Record
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