IPL Media Rights Auction 2022 Live Updates: TV and digital rights sold for Rs 44,075 crore

Описание: #iplmediarights #iplauction #ipl2023

The Board of Control for Cricket in India (BCCI) is holding the Indian Premier League (IPL) media rights e-auction for the next five years (2023-27). The BCCI is expecting a windfall from the telecast and streaming rights deal, with several networks, such as Sony Sports Network, global giants Disney Star Network, and Reliance-Viacom 18 among others, in the fray to grab the rights for the 2023-2027 cycle.

BCCI's revenue from IPL media and streaming rights have multiplied manifold since the league came into existence. While it nearly doubled when Star India took over the media rights in 2018, the BCCI now expects the sum to triple in the 2023-27 cycle.

Star India had to pay a record sum of INR 16,347.5 crore (US$ 2.55 billion approx. then) in 2017 to bag the IPL rights for five years (2018-22). It was the biggest media rights deal in cricket and was 158% more than the amount paid for the previous IPL rights cycle.

All bidders will have to make separate bids for each package, this time. The participants will make the decision whether or not to continue bidding for the media rights after a certain stage. This is different from the 2017 auction when there was a process of closed bidding.

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