Episode 13 – Sivia Sasa, Internet Sales & Marketing Director at Mac Haik Ford Lincoln

Описание: In this episode, we sit down with Sivia Sasa, Internet Sales & Marketing Director at Mac Haik Ford Lincoln, for one of the most refreshingly honest conversations in automotive marketing. Sivia breaks down what 30 years in sales — including 18 in auto — have taught him about strategy, culture, vendor relationships, and why most dealers still chase the wrong metrics.

Topics we cover in this episode:

How Sivia climbed from Internet Manager to Director — and how the role has evolved
Why holistic marketing beats chasing KPIs or “silver bullet” tactics
The real ROI behind email to past customers (and why tracking doesn’t show the whole picture)
Why buying leads is a desperation play — and what to do instead
The hidden power of consistent social advertising, even when it’s not on your dealership’s page
How Mac Haik creates an authentic culture employees love — and why that matters for marketing
Using customer data, loyalty, and cadence-based marketing to drive predictable sales
How to get more value from your vendors (and not get sold fluff)
Why video doesn't need big budgets — just real people and a phone
The truth about Google ads vs. social ads for today’s dealers
How the parts department contributes to dealership stability and branding
Why “doing everything a little” and “a few things really well” is Sivia's marketing philosophy
Sivia also gives candid takes on branding vs. lead gen, why dealers overlook their best audiences, and how to market effectively even in a tough economy.

If you want a no-BS blueprint for running smarter marketing without wasting money — directly from someone who’s lived the role for nearly two decades — this episode is a must-listen.