This Shopify Brand 10X’ed Ad Spend In 141 Days (Full Case Study)

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In this episode, we break down how we scaled Pretty Farm Girl, a natural, family-owned skincare brand, from $500 to $5,000/day in Facebook ad spend in just 141 days.

You’ll learn not just how we did it, but why it worked, including a behind-the-scenes look at:

✔️ What made Pretty Farm Girl “ready to scale”
✔️ The product-market momentum behind their success
✔️ The exact ad account structure we used (before & after)
✔️ Best-performing video creatives & statics
✔️ The 2 ad copy formats doing the heavy lifting
✔️ Creative isolation, campaign structure, and backend tracking tips

This is a masterclass in scaling eComm brands using Meta ads, customer data, and lean creative testing perfect for growth-minded founders, media buyers, and anyone tired of guesswork.

👇 Chapters:
00:00 – Intro: Scaling a natural skincare brand with Meta ads
01:08 – Why the brand was ready to scale
02:57 – Backend math: new customer ROAS & LTV
05:24 – The cashflow equation for scale
07:03 – Unique position: profitable acquisition and strong retention
08:03 – What the ad account looked like before
10:00 – Signs of underutilization + hidden potential
11:43 – What changed in 2025: new structure, better performance
12:38 – Choosing the right objectives for bootstrapped brands
13:29 – Campaign + offer structuring: one page per campaign
14:25 – Creative isolation strategy explained
17:30 – Tracking backend revenue (not just ROAS)
19:12 – 3 landing pages we’re sending traffic to
20:55 – The best-performing video and static creatives
26:52 – Generate your own statics using our AI prompt: https://ai.smartmarketer.com
28:35 – The 2 winning ad copy formats
30:22 – Final thoughts + how to apply this to your brand

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