Your next car might be watching your mood in addition to the road

Описание: (7 Jan 2026)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Las Vegas, Nevada – 6 January 2026
1. Close of screen showing Gentex driver skeleton detection
2. Various of man during driver monitoring demonstration
3. SOUNDBITE (English) Brian Brackenbury, director of product line management at Gentex:
“Are they sleepy? Are they drowsy? Are they not seated properly? Are they eating? Talking on phones? Are they angry? You name it, we can figure out how to detect that in the cabin, and that's a lot of what we show here.”
4. Mid of mirror with camera and monitoring system
5. Close of screen showing driver monitoring demonstration
6. Mid of man seated for driver monitoring demonstration
7. SOUNDBITE (English) Brian Brackenbury, director of product line management at Gentex:
“We can also do vitals, so we can detect your heart rate and your breath rate. That's contactless. We're actually using a camera to do that just by looking at the individual."
8. Mid of worker speaking to man during driver monitoring demonstration
9. Wide of Gentex booth
10. SOUNDBITE (English) Brian Brackenbury, director of product line management at Gentex:
“We might tell the car that someone is drowsy or distracted, and then we let the car maker decide how to react to that.”
11. Gentex sign
12. Bosch sign
13. Smart eye sign
14. SOUNDBITE (English) Justin Brookman, director of marketplace policy at Consumer Reports:
“It's getting cheaper and cheaper to put new technology and sensors into cars. But then there's, like, an open question about what else companies can do with that.”
15. Mid of man inside vehicle
16. Close of mirror inside vehicle
17. SOUNDBITE (English) Justin Brookman, director of marketplace policy at Consumer Reports:
“And those can be all very positive and great for consumers because, you know, like, they only have two hands and they should probably be keeping them on the wheel as much as possible. But, you know, they also can collect a lot of sensitive information and the question is do, you know, trust your car company.”
18. Mid of people by vehicle for Smart eye tech demonstration
19. Close of screen showing Smart eye tracking demonstration
20. SOUNDBITE (English) Justin Brookman, director of marketplace policy at Consumer Reports:
“We all have black boxes in our cars that, you know, maintain whatever the last five seconds of driving. They can provide pretty detailed information about the event of a crash. But obviously, if cars have sensors and they have cameras in place, they can collect a lot more information about you. And then, you know, the question is, if your car manufacturer has access to it, is it the fact that if you're liable, they'll use the data against you. If they made a mistake, oh, well, maybe you'll get access to that to prove that.”
21. Close of screen showing Gentex demonstration
22. Mid of people during Gentex demonstration
23. SOUNDBITE (English) Brian Brackenbury, director of product line management at Gentex:
“How these work, we're not storing the video. What we do is every video frame, we process that frame and get as much information out of it as we can, then we delete it. Some car makers might want to choose to store it. We sort of put that on them. That's not something we do. We do try and keep that private.”
24. Various of people during Gentex demonstration
25. SOUNDBITE (English) Justin Brookman, director of marketplace policy at Consumer Reports:
26. People walking through CES show floor
STORYLINE:
Your next car might be watching your mood–not just the road.




















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