Top News Stories of the Month, August 2024

Описание: We uncover the hidden challenges and triumphs of the Hospice community in our latest episode of TCN Talks. Join us, alongside Mark Cohen, as we discuss the impact of John Oliver's HBO episode on Hospice fraud, abuse, and neglect. The conversation highlights the need for reputable providers from both the for-profit and nonprofit sectors to join forces to protect the integrity of Hospice Care.

We also bring you the hottest topics from Hospice and Palliative Care Today, including insights on the CMS's 2025 Hospice Final Rule and alarming reports on fraudulent Hospices targeting the most vulnerable.

In this podcast episode, Mark Cohen joins Chris for more for the Top News Stories of the Month of August. This is a new format as Mark has retired from publishing the Hospice News Today as he has transitioned it to Cordt Kassner and the daily publication has been rebranded as Hospice and Palliative Care Today. You can subscribe for free here: www.hospicepalliativecaretoday.com

With this new format, Mark and Chris highlight the top news stories you should not have missed, each from their different perspectives. Mark as an editor, news aggregator, and longtime marketing Executive focusing on the quantitative data provided by Cordt’s team regarding the most clicked on and read stories, and Chris as a C-Suite leader of Hospice and Palliative Care.

In this conversation, Chris Comeaux and Mark Cohen discuss the impact of negative media coverage the hospice sector. They emphasize the importance of focusing on the quality of care and sharing positive stories to counteract negative perceptions while also preparing Hospice leaders for crisis communication scenarios. Mark provides tips for effective crisis communication, including identifying and training spokespeople, and having a professional standing by to provide assistance. The conversation concludes with a reminder to tell the Hospice story consistently and over time to build reputational goodwill.

Guest: Mark Cohen, Strategic Communications Consultant/Cohen-Fyfe Communications

Host: Chris Comeaux, President / CEO of TCN / TCG

https://www.teleioscn.org/tcntalkspod...